Sunday, May 13, 2018

OUGD603 Side Brief: Creative convo Elephant room Wickes brief


The Elephant Room Wickes brief







Following on from Creative Convos, Elephant Room issues a brief to rebrand the paint section of the DIY store Wickes, to update it and bring it into the more modern age.  Having less than a week to send over our ideas, we could only send over a proposal for what we would like to work on.  After sending it over I received the following positive feedback from both Will and Katie:

What’s really impressive is how you’ve thought outside the box to find new technological advances that will make the consumer experience and journey easy and interactive.  I think that there are a few tweaks that can be made to really ensure the solution in solving a problem and to be clearer that this is a partnership piece.
Overall for your portfolio I would make this a partnership between Scribble and Dulux and make it really clear in the write up.  It currently looks as though Scribble is your own invention.

I think where this will work really well is if you could create a special addition Dulux and Scribble pen that allows you to pick Dulux shades from digital devices and then paint them straight on to you walls to test.  So in effect, instead of it mixing ink and it being a ballpoint pen – it would mix paint and be a paint brush on the end.

This would mean that once consumers have the pen/paint, they could tap it on their digital devices to get the sample colour and apply it straight to their walls without having to keep going to stores or reordering lots of different samples.

On top of this they also reached out and offered a placement opportunity at their company to shadow them as they have a few briefs coming up that they would like to work with me on.  I am waiting for them to come up with a time schedule.

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