the Public Info video
With the given videos for this brief focusing on public safety, there is a overarching tone of voice in most of the videos which focus on how these things can cause death or how dangerous they can be. For me, I wanted to go for the lighter hearted Video which has a much nicer approach to the public information
theme. with this, the video I have chosen to create my leaflet for is the 'Pedal Safety Song'.
This video dates back to 1978, the same year the hits such as Saturday Night Fever and Grease came to the silver screens, the ‘Pedal Safety’ film aims to try to encourage cyclists to wear something visible through a catchy, light hearted song, even if it dose seem cheesy. Although the Pedal Safety song has defiantly become dated, cycling safety and the ‘Get yourself seen’ message is as pertinent today as it was then. This can be seen when looking at the statistics from 2004 where over 3,500 cyclists aged 11 to 16 were killed or injured on Britain’s roads. Thankfully, now days, while the need to be seen is still needed, 2015 saw little over 100 cycling fatalities which, while still high, are much lower than what the where used to be.
According to the Royal Society for the Prevention of Accidents it is statistically proven that nine out of ten drivers involved in fatal collisions with cyclists say they never saw them. Therefore higher visibility is a vital thing for safer cycling, even during the day. Findings have even suggested that fewer accidents occur at night, because greater numbers of cyclists wear fluorescent, reflective or simply brighter-coloured clothing. So, getting yourself seen, as song suggests, is an important safety precaution when cycling in the day or night.
The video itself has a very cheery tone of voice to try and get people thinking about the topic rather than making people worry about it. With the tone of voice of this video, while it can be aimed towards all cyclists, this advert seems to have more of a younger audience with the way the advert is made.
The videos lyrics: (key points)
Dark means danger, so get yourself seen.
At night, make it white.
In the dark, make it light.
But get yourself seen.
Take a brush to your bike.
Use some tape if you like.
But get yourself seen.
Make it big.
Make it bold.
Make it bright … to be sure that you’re seen.
Keep your lights bright and clean.
But get yourself seen.
Whether working for a living or just riding for your pleasure, let the world see
your life is something that you treasure and get yourself seen.
Make it big,
make it bold,
make it bright,
and get yourself seen.
related videos
And as daft as it it.... theres this one too. as bad as it is, there is the same message in this video as the pedal safety song
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