Wednesday, May 17, 2017

studio brief 2 research

The next generation of robots may not rob us of our jobs after all. In fact, they may actually help us become better at our work.
Or at least that’s how Jim Lawton, the chief product and marketing officer at Rethink Robotics, pitches the machines his company is making. Historically, traditional robots have taken humans out of the loop in the workplace replacing employees as a cheaper alternative. But collaborative robots — which are the next wave of machines — are all about enabling humans to do a better job.
Rethink Robotics builds these next-gen robots which are created to work alongside humans. They are safe, social, easy to program and eager to learn from humans
this mentality to the future of working together is what i would like to promote as its not all doom and gloom.

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