studio brief 2 set idea

after talking with my peers i settled on creating a poster campaign to showcase the positive connotations around the subject. with the sensitivity of the subject i want to take a light hearted approach as there is enough negativity surrounding it already. for me, i want to aim the brief at the likes of university students as this is a subject that will effect them once they finish their degrees and they need to know both sides of what the future can entail.