Way-Finding ideas

Initial ideas (sketchbook)

(Going to apologise in advance for the bad handwriting on these sketchbook pages in advance)

Starting of , I wanted to gain a rough idea of some iconic movie characters. to do this, i went around and asked both peers on the course and people back at the flat to name a movie character. with this, the characters i got were: Buzz Light-year, Godzilla, Friday 13th Jason, Iron Man, Wolverine, Forest Gump, Jaws, Alien Predator, Dracula, ect. with these characters, the idea was to create a way-finding system around them. Something like E4's Slackers club. But due to the nature of the cinemas these days this idea just doesn't fit in with there sleek approach.

For this one, I was looking into trying to use different techniques on the already in place way finding they use for their screen numbers. At the moment, the just use back lit metal numbers in the cineworld font, VAG-Rounded. these where drawn up with the intention of having them placed on plains of glass above the screens doors. i also though about creating symbols for the films that were playing but after thinking about it, its be too much to do for the amount of films there are.

these ones are more, out there ideas. one of the ideas was based around the robots santander has for its home base in Madrid that guide people to there destination. while the other was aimed to have the screens doors open for you so you could see where to go when giving your ticket in. Unfortunately, if some people turned up late for the film then there is the problem of the doors opening and closing during the film which would cause the film goer's watching the movie to get annoyed.

the idea of this one was to make the walk to the films screen feel like walking on the red carpet buy having lights light up that will lead towards your screening. Started with basic party lights you would find in marquees as starters. while it would look welcoming, it doesn't fit in with the modern, slick theme that cineworld is going for in its new interiors. To work around it, the lights could be within the walls or even back light a sheet of metal with small holes in it.

These ones I did like the idea of. The concept started by having small bollard like items outside the doors of each screen that would light up once you gave your ticket to the ticket collector to show where to head to. But thinking about it, instead of installing these 'light up bollards' outside of every screen, why not use what's already there. Outside every screen is two sets of bins that are just sitting there. The idea to use these would to either have a screen on each of the bins faces or have a light light up insides of them to show people where to go.

Not gonna lie, I was playing the game portal with a friend of mine before sketching this one down. This one is based on the simplistic information boards within the game (example on the left). Its super simple design and easy to understand pictogram s would work well for the film. Each screen would have one outside and would have information such as what film it was, its poster, rating, its warnings ect. all of it would be cineworld's typeface and would be vinyl on a back lit piece of plastic.

This one isn't very interesting. its just a map of which screen it is on the reverse of the ticket. But thinking about it, once you get past the ticket collector guy, most people put the ticket in the pocket or bin it.  

Again, this one is more of the, 'out there' ideas. the aim is to replace the typical paper tickets and it would be able to direct you to both the screen and your seat number. I didn't focus too much on this one but from a rough concept, it would vibrate // light up more as you were heading it the right way. once at your seat, you would plug it into the arm of your chair so there would be no problem of getting the wrong seat

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Now, out of these ideas, this one stood out to me. While seeing that cineworld was going more modern with its interiors, they have used more digital monitors and projectors around the interiors. With these becoming the norm with in these cinemas, these would be a great way to create a way-finding system. At the moment, these screens are used to display film posters. With this being a cinema, the idea was to use clips from films of people pointing in certain directions to direct people to their screens. With these screens they will change the from the posters that are already on them to the short clip of movie characters 'pointing' the people towards their movie screen. 

Crit group

After talking to peers in crit groups, the two ideas that everyone seem to like was the screen idea as it could be made to be interactive for people were they could try and see if they can scan each pointing movie clip. The other was the bin idea but they said that if it was done, maybe combine it with the pointing idea.