Friday, April 29, 2016

Money is?

Brief

Working as part of a creative team put together a pitch for the concept, branding, identity and promotional collateral for the License to Print Money exhibition at Bank House.
Create an engaging, identity and promotional campaign for the License to Print Money Exhibition. What is unique about this exhibition? How can the content, location, exhibitors potentially inform your design treatment. Who is the target audience? What do they need to know? How will you engage with them?



Response

As a group, we where told that our first task would be to create a contract for the group, defining what the individual roles for each person in the group would tackle over the break. Before the Easter half term we set up a group chat to discuss ideas over the break while also using the G-Drive that luke set up to store all of our work so we could all see it so we could send larger files to each other for feedback.

Contract

Luke - Social media/catalogue

Me - Wayfinding/Floor Plan

Kathryn - Poster 

Tom - Video/Promotion (Social Media)

Shelley - Invitation
Lallie - Leaflet

For my role, I was tasked with working on creating a floor plan of the space from what little images where where provided of the room and to work on the wayfinding within the exhibition. I will admit this was the last role people put themselves forward for which was kinda why I liked the idea of tackling it as it would be a challenge. For the floor plan, i was thinking of setting up a 3D model to allow us to fully visualise how it would look in the space. 

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