Finished logo and critique

Further branding and critique

Once we had the finished logo, we wanted to take it further. Crosswater itself has two other company's, Bauhaus and Simpsons, that have the same logos so we wanted to make it so our logo could be used for all 3 companies. To do this, we edited the S at the end of Bauhaus and Simpsons the same way we did the R in Crosswater to make them look like taps for the water droplet. they turned out well and you can tell they are from the same company but the Crosswater logo looks much better because it fits more. Bauhaus and Simpsons don't just sell bathroom supplies either but we thought that keeping the logos the same as the Crosswater one makes it clear that they are all connected. This can also be seen in the original logos.

Original logos:

 

Rebrand logos:

Now that we have the new logos, I created a mock up website for Crosswater on Adobe Dreamweaver. it isn't anything to fancy, we agreed that we liked the original website so i just re-tweaked it so that the pages font was Helvetica and moved some of the links around so it looked better. We also wanted to incorporate the colours we chose for the logs so we made the blues and greys on the page lighter so that they where the same. in the end, we were quite happy with how the new page looked, if we had more time, I would of happily worked on it more in making it functional, oh well.

On top of these, we wanted to try and make our rebrand into a flexible identity so that when they release a new range, the logo can change with it. To do this we looked at the different symbols used for there taps, especial of their new Cool Touch Valves from the Mike Pro collection. Here is some of the examples of our logo being used this way: 

Group Critique (presentation pdf)

whilst our rebrand didn't get chosen out of the 3 groups, we did get some amazing feedback from both of the tutors. They told us that we had an excellent presentation with fantastic research into our given company with some great terminology throughout. We where complimented on how broad our research was and that it was clear on where our design decisions. With the all of this positive feedback from the tutors has defiantly made us as a group and individuals feel better about our skills. considering this was our first actual critique of the year, we where complimented on how confident we where during our presentation.

On top of the tutors feedback we also got some from the groups from our presentation. Again they where mainly positive but that might just be because its our first group Crit.

Feedback from Groups

• The idea of combining the image and the typeface together are amazing. The light colour of the logo makes people curious, because when you can't see it really clear, you want to know what it is about or what's writing on in. Nice way to attract people attention.
• Visually interesting presentation
• Good use of mind maps and wordbanks
• Lots of research
• Good use of book resources
• Interesting idea of a 'concept'
• Nice colour scheme
• Really represents the brand
• Good application on the website
• Really good background research
• The design of the presentation really good
• Well spoken, was confidently done
• Good initial research exploring the semantic field of the business section
• In depth research was good in that you explored current designs and sourced information from a range of platforms

Overall, i have really enjoyed this weeks group project. I've got to know more people on my course, and it has pushed me to to be more confident whilst doing work in groups. Before this I dreaded working in groups after the map project but now I'm looking forward to working in groups again in the future.