Our first Module task

Our first Module task

Now that are induction weeks are finally over, we can begin working on our modules. Are first study task is called 'Collaborative Branding' and we've been tasked to work in groups of 5 to rebrand a given company so that the logo is purely typographical. It has to be effective in communicating the market, target audience and sector in a contemporary context. Not only that, we've been told that for each one of the 5 company's we are given will have 3 different groups competing to see who comes up with the best rebranding.

After being told what the 5 company's (all of which are sponsors of Leeds United) which are:

- HelpLink -

- Coral -

- Global -

- Crosswater-

- Burflex -

Our Group (Group 1) was given Crosswater, so we have begun research on our Luxury Bathroom company and into Vingelli's Six Basic Typefaces to see which one fits with the company.