Logotype Applications

Menu Redesign

 

For the logo redesign, i wanted to re-create the restaurant’s menu so that it fits with the new logo. After going to a bunch of restaurants in and around Leeds to find out how they have done their menus I got a rough idea of what seemed to be trendy. There was a restaurant called Revelation that had their menus on wooden clipboards I was taken to that looked very trendy. This seemed to have worked quite well as the place always seem to be full of students and I thought that it fitted in with the style the rebrand was in. So, the menu has been created with the intention to keep the font style used for the logo and keeping the colour of the rebrand. For the brief I created a design for this and made the starter menu so that we can get a feel for what it might look like. If browns wanted to use this rebrand then other menus such as drinks and deserts will be in the same style.

Other Uses

Other aspects as of the company that will be redone are the uniform, napkins, cutlery and membership cards. Each of these are simple designs that use the new logo but have worked quite well. If I could go further, I think that I would like to create huge metal based logo that will be used on a wall in each of the company’s restaurant across the country. This is an idea that can be found in beefeater restaurants that is very aesthetically pleasing for when you enter them. Also, there are alot of trendy restaurants that use the logo and menus and create vinyls on the walls inside that look great. These are just some of the ways the logo can be taken further to make the company stand out more to the target audience.