Monday, October 19, 2015

LogoType

Browns

For this project I have chosen to rebrand the bar & brasserie chain Browns. Not only am choosing this due it being one of the first places I went too in Leeds, but since this chain has been around since 1973 its approaching its 45th year in business. Since its logo hasn't really changed since Jeremy Mogford founded the company I feel like it's a great opportunity for the brand to be modernised to fit in with the digital age. to do this, I'm planning on looking into similar style brands such as wetherspoons, beefeater, 4grill ect. Also, after looking into customer reviews on the company, they seem to have the same sort of message... great place to go for drinks with family and friends but the food is hit and miss. With this, I'd need to create a logo that would be able to convey Browns as friendly social spot but while also trying to portray that it has great home cooked food (even if it doesn't) so I'm going to look into existing examples of British pubs and restaurants. I want this rebrand to bring the business out into the digital age with the likes of apps, online menu ordering, social media ect. I'm also going to have to take into consideration on what media the logo will be shown on. With all of this, I want to get across that browns is now a friendly, sociable and modern restaurant and I need the logo to portray this.






Word bank

- Flair
- Atmosphere
- Exeptional
- Fancy
- Expensive
- Classy
- Friendly
- Flavour
- Charming
- Satisfaction
- Finest
- Class
- Passion
- Elegant
- Social



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