OUGD503 D&AD

D&AD Hasbro brief

We are living in a golden age of board games. Sales have gone up by 25% every year for four years. Crowdfunding sites have made it easier than ever for inventors to launch innovative new games. And far from killing off the board game, the digital world has made people
yearn for the social interaction they provide. With 70% of new ideas coming from inventors outside the games industry, it’s open season on non-digital game design for creative types who know how to have fun.

The Challenge
Invent a party game for young adults. The game needs to be an innovative and exciting product that brings people together in the real world – offline and app-free. There’s every chance your game will get made, sold globally and become an evergreen title for many years to come
(with you raking in the royalties).

Who is it for?
16 to 26 year olds, men and women, who like games but have maybe forgotten how fun, cool and grown up they are these days.

Invent a game you and your friends would like to play, and importantly, a game others would want to play too. Re-imagining or subverting an existing game can be a good place to start. Basing it on a homemade game you play with friend.