OUGD503 Studio brief 2 - Mubi

Second group meeting

The second meeting was very much much like the first, we were bouncing more ideas around and not really settling on any, which made it seem like we were going around in circles a little bit. We soon started to settle on some of our ideas about what products we wanted to produce for the brief, and we decided on making a set of posters and a short clip to possibly be used at the start of a YouTube video. This gave us a basis to then start thinking about the content of the posters and what the campaign would be about.

We talked about what we wanted the campaign to 'say'. We where trying to avoid the campaign being too pretentious, as stated in the brief, so we decided that we should include some humour into the campaign as mubi dosnt take itself too seriously. We decided to move away from using illustrated posters, as sometimes illustrated humour can come across plain if it isn't done too great and can sometimes alienate certain people, which obviously we wanted to avoid. So we talked about doing an actual photoshoot, which would be a lot more effort but would probably work out well in the long run as it can bring in more people both inside and outside their target audience

We then left to think about ideas for the campaign and what we want the content to be.plus we wanted each of us to do our own research on some of the opponents, mine i was given was t llok into now tv to se how they handle their campaign