Deadline (again)
with this delay on D&ADs end. We didn't really take advantage of the extra week we had on the brief, as we were pretty satisfied with what we'd done anyway, so we decided to use the extra time to focus on other commitments.We had no real hiccups in the submission, aside from a 100 word summary of the project which I only had about 15 minutes to produce before the deadline!
Overall I think the brief went really well. I'm pretty happy with the products we made and the group worked really well together as a team. I think the thing we did well was plan out each other's roles thoroughly enough that we were all 100% aware of what we had to do at all times.
The proper deadline has come again weve submitted now without a hitch.
100 word sumery:
The driving message behind our campaign was the idea that ‘sometimes less is more’, which we think fits in perfectly with the ethos of MUBI and the content it provides. To drive MUBI’s message of not taking itself seriously we’ve incorporated humour into all the posters, gifs and adverts through the photoshoots taken for each mediums that get the public engaged within each of them. For us as well, we have proposed that MUBI collaborate with the UK film charity INTO FILM to further the brand and expand the charity’s horizons to become worldwide.
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