OUGD503 studio brief 2 - Mubi

Writing the Brief

Too help with the design process for the group, I suggested rewriting the brief into something that gives us some more direction because as it is now is very vague

The Brief

MUBI sees itself as the antidote to oversaturated choice and average film content. Instead of churning out thousands of films, they proudly present a choice selection of just 30 – each one handpicked by a human being with great taste, not an algorithm. So every film is guaranteed to be a quality watch. And there are no ads. Ever.

Here’s how it works:

• A new choice is added every day (the Film of the Day) and the oldest film is removed, making sure the selection always stays fresh.

• All 30 films are available to watch or download for 30 days.

• It’s available to try for a month for free. Beyond this, subscriptions are monthly and yearly

On average, people spend 4.9 days a year searching for something to watch. That means infinity scrolling until you eventually “settle,” and the ever present danger you’ll get 20 minutes in and realise you’ve settled for a dud. People are starting to work out that ‘more’ doesn’t always mean ‘better’.

We need to use this frustration and your creative powers and create a campaign to get film lovers to put their faith in MUBI and its curators. It’s up to you to usher them home.

Target Audience .

MUBI has already created a community of the most interested and interesting cinema lovers in the world. But it’s still very much a ‘those in the know’ secret. Your target audience is not just film lovers, but people who are interested in all aspects of culture: art, music, design, architecture et al. They are smart, interested and appreciative of like-minds. And they hate being let down or wasting time.