OUGD503 Studio brief 2 - Mubi

Third Group meeting

This time it felt a lot more productive as we narrowed down the ideas we had for the campaign, maybe we where more productive because we were starting to get pushed for time with other commitments.

The idea we finally set on for the posters was 'Sometimes less is more', as we wanted to focus on the fact that MUBI has a much more condensed range of films than say Netflix, but that there's sometimes a need for that refined, quality choice. this is mainly down to the 

We also talked about what we wanted to be in the YouTube ad. We all decided that we wanted spliced movie clips in between text, so that made the process really easy. We agreed that we should think about gathering a bunch of clips to be used and work around them, as it would be easier to have to choose statements for the clips to react to than having to find clips to react to pre chosen questions. the video itself would focus in getting the message across within the first 6 seconds as thats how log it takes till the

Once this was ironed out, we decided than I should work on the layout of the text on the poster, whilst matt think of examples of when 'Less is More', and the Isaac the other illustrator in the group collected movie clips for the YouTube ad.